MailOnline: what is the secret of its success?

The BBC is the country's most popular news website but Yahoo is second (ahead of MailOnline) and MSN news is larger than the Daily Mirror's site. A growing number of consumers get their news and information from social media sites such as Facebook, which now accounts for one in every six page visits in the UK, according to Experian Hitwise. When Facebook went down for two hours recently, MailOnline's traffic increased by 25%.

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