Buzz

Portuguese Internet Audience Grows to Nearly 4 Million Users in September 2009

comScore Executive Alex Banks to Speak at i-com National Roundtable in Lisbon, Portugal on Thursday 26th November

London, U.K. November 24, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of the online habits of Portuguese Internet users, based on data from the comScore World Metrix service. More than 3.8 million people age 15 and older accessed the Internet from a home or work location in Portugal in September, viewing an average 1,843 pages and spending an average 1.9 hours online per person during the month.

“Portugal represents a dynamic and growing Internet market in Europe with users continuing to be more active and engaged online,” said Mike Read, comScore managing director for Europe and Ibero America. “The average Internet user in Portugal is spending more time online engaging in different behaviors such as reading news and articles, search, conducting personal financial transactions and social networking. As these behaviors continue to take hold in the Portuguese market there will be an increasing number of opportunities to leverage the Internet for marketing and advertising purposes.”

Google Sites Reaches 94 Percent of Portuguese Internet Audience
A total of 3.8 million people accessed the Internet in Portugal in September 2009, up 4 percent on the previous year. The most popular property was Google Sites with 3.6 million visitors, reaching 93.6 percent of the total online population, followed by Microsoft Sites (3.4 million visitors) and Portugal Telecom (2.4 million visitors).

Social networking site, Hi5.com, ranked as Portugal’s fourth most popular online property in September with 2.3 million visitors. Instant messaging services and social networking sites combined to account for more than one third (36.5 percent) of the total time spent online in Portugal, with the heaviest users of social networking sites (top 20 percent of visitors to the site category) spending an average of 13.4 hours on these sites during the month.

Top 15 Online Properties in Portugal* Total Portugal - Age 15+, Home & Work Locations September 2009 Source: comScore World Metrix
Media	Sep-2008	Sep-2009	% Change
Total Internet : Total Audience	3,665	3,816	4%
Google Sites	2,959	3,570	21%
Microsoft Sites	2,816	3,397	21%
Portugal Telecom	2,125	2,398	13%
Hi5.COM	1,986	2,329	17%
Yahoo! Sites	1,066	1,422	33%
UOL	971	1,254	29%
Grupo Impresa	1,086	1,215	12%
Wikimedia Foundation Sites	1,012	1,148	13%
Grupo Brasil Telecom	863	1,119	30%
WordPress	860	1,058	23%
OnLine eXchange	625	930	49%
IOL.pt	771	914	19%
Terra - Telefonica	655	890	36%
Clix.pt	756	852	13%
CBS Interactive	394	643	63%