ESTUDO / iPAD: para que está a ser usado o tablet da Apple?

The iPad was considered the No. 1 delivery method for newspapers and magazines, and its popularity for books was even greater: 41% of iPad owners preferred to read on the device, vs. 36% who liked hard copies better. iPads were also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.

Preferred Delivery Method for Reading Newspapers/Magazines Among UK iPad Owners, Aug 2010 (% of respondents)

Most users didn’t find iPads very portable, though. More than 60% said they rarely or never took their iPad when they left home, while just 5% did so always.

via emarketer.com

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