Buzz

the company came up with the following five predictions for our TV habits over the next 10 years at Intel's 'Shaping the Future of TV' discussion.

1. There'll be a steady transition towards IPTV with 50-70 per cent of households receiving such a service by 2020.
2. The traditional mode of viewing in 2020 will still be linear.
3. Advertising will still be a critical part of TV revenue but more likely 20-25 per cent, down from 31.
4. Pay TV will increase proportionally to more like 50-60 per cent.
5. The balance of power in the TV world will move further from the content providers and to the platforms instead.

Your radio station is to a radio network as any one of your listeners is to her network of friends, her “social network.”  And “social media” describes the content and the pipeline for that content people choose to share with their friends.  Where there’s no sharing, there’s no “social” and no “media.”

aqui:
http://developers.facebook.com/blog/post/398?ref=mf »

e aqui:

http://www.facebook.com/media »

Enquanto não vão sendo todos apagados do YouTube, ainda dá para ver, ou ouvir. eis o vídeo com o off dos comentadores Sporttv a conversar antes do inicio do jogo / Benfica vs Sunderland 27.7.2010

Veremos a tinta que isto faz correr.

um vídeo incrível com um paquete no mar mediterrâneo a sofrer um pleno ciclone.

April 12, 2010

News Executives, Skeptical of Government Subsidies,
See Opportunity in Technology but Are Unsure
About Revenue and the Future

America’s news executives are hesitant about many of the alternative funding ideas being discussed for journalism today and are overwhelmingly skeptical about the prospect of government financing, according to a new survey by the Pew Research Center’s Project for Excellence in Journalism in association with the American Society of News Editors (ASNE) and the Radio Television Digital News Association (RTDNA).

Many news executives also sense change for the better in their newsrooms today, despite cutbacks and declining revenue. Editors at newspaper-related companies praise the cultural shifts in their organizations, the younger tech-savvy staff, and a growing sense of experimentation. Many broadcast executives see so-called one-person crews—in which the same individual reports, produces and shoots video—as improving their journalism by getting more people on the street.

But the leaders of America’s newsrooms are nonetheless worried about the future. Fewer than half of all those surveyed are confident their operations will survive another 10 years—not without significant new sources of revenue. Nearly a third believe their operations are at risk in just five years or less.  And many blame the problems not on the inevitable effect of technology but on their industry’s missed opportunities.

“Our mantra this year is experiment and fail quickly,” one newspaper news executive volunteered. “Don’t be afraid of change and don’t stick with something too long if it doesn’t work.”

“Outside funding options are a bad idea overall,” one broadcast news executive offered. “They are being used to ‘save’ old models of journalism that are no longer economically viable and will die out over time no matter what.”

The survey found some significant differences in the attitudes between leaders of newspaper-based newsrooms and those of broadcast. Among them was their view of journalism’s future. Broadcast news executives were strikingly more pessimistic, with those who see journalism headed in the wrong direction outnumbering those who think it is headed in the right direction by almost two-to-one. Leaders of newspaper newsrooms, by contrast, are split, with a slight tilt toward optimism.

These are some of the findings of the survey, conducted from December 2009 through January 2010, of members of the two major groups representing news executives from the newspaper industry and the broadcast industries, ASNE and RTDNA, conducted with the Project for Excellence in Journalism. In all, 353 news executives responded, representing 36% of those surveyed from ASNE and 24% from RTDNA.

Among the findings:

• Many of the new revenue options being debated today receive only limited or divided support from news executives. When it comes to the often-discussed option of pay walls for online content, for instance, only 10% say they are working on them, though that could change. Another 32% are considering them and just 11% have written off the idea. More than a third (35%) have not even considered them at all. Still, as they look ahead, only 15% of news executives believe pay walls will be a significant source of revenue in three years.

• There is significant resistance, however, to other discussed revenue streams, particularly from the government or from groups that engage in advocacy. Fully 75% of news executives have serious reservations about receiving government subsidies, and 78% have significant resistance to financing from interest groups. Roughly half have significant worries about funds from government tax credits and more than a third have significant doubts about private donations.

• Most of the effort online is focused instead on more conventional revenue sources. Display and banner online advertising, for all that it has failed to grow, is still the No. 1 area of effort and the one that news executives pin their greatest hopes on. But second is revenue from products outside of news.

• Broadcast news executives are noticeably more pessimistic about journalism’s future than editors at newspaper-based operations. Broadcasters think their profession is headed in the wrong direction by a margin of nearly two-to-one (64% versus 35%). By contrast, editors working at newspapers were split (49% wrong direction versus 51% right direction). A year ago, journalists who were members of the Online News Association surveyed by PEJ fell in between these two, 54% wrong direction, 45% right.

• And most news executives think the Internet is changing the fundamental values of journalism. Six out of ten feel this way—though executives from broadcast operations (62%) do so more than executives from newspapers (53%). And their biggest concern is loosening standards of accuracy and verification, much of it tied to the immediacy of the Web.

• Mobile applications are becoming increasingly important. Three-quarters say mobile applications are essential or very important while just 35% say that of YouTube postings or other video websites.

Go to Next Page >

E claro, sobre as paywalls: "as they look ahead, only 15% of news executives believe pay walls will be a significant source of revenue in three years"

Está criado um grupo de "Profissionais de Social Media" no LinkedIn para o efeito, aqui:
http://www.linkedin.com/groups?mostPopular=&gid=3216964

Contudo, encontrei este belo vídeo (um pouco extremado no humor, é certo) que ilustra um pouco o mais recente tópico de discussão: "Aquilo que um profissional desta área nunca pode dizer, é...?".

=P

Newsletter, Destaque, Noticias

Espanha: Toshiba não cumpre promessa de campanha

14 de Julho de 2010 às 00:06:12, por Pedro Durães

A marca japonesa Toshiba está a falhar com aquilo que tinha prometido em campanha publicitária lançada no âmbito do Campeonato do Mundo de Futebol da África do Sul. A marca tinha avançado com uma campanha em vários mercados europeus, incluindo Portugal, em que garantia a devolução do dinheiro aos consumidores que comprassem portáteis e televisores da gama média/alta no período do Mundial, caso a selecção conseguisse trazer a taça para casa. A selecção espanhola sagrou-se campeã do mundo e agora, adianta o site El Confidencial, chovem queixas perante a marca, que se recusa a devolver o dinheiro, alegando que os compradores não se registaram no site. No entanto, este requisito não era especificado na publicidade, segundo critica a associação Consumidores en Acción, que refere que “se para recuperar o valor dos produtos da Toshiba era tão importante registá-los como comprá-los, estes elementos deveriam estar destacados da mesma forma”.

Outras Notícias de Media -->

WorkMedia Eventos & Conferências procura novo líder

-->

Notícias Relacionadas

• Toshiba com campanha mais alta do mundo
• Toshiba investe 500 mil euros no regresso às aulas
• Toshiba dá portáteis e televisões se selecção trouxer a Taça
• StepValue avança com acção online para Toshiba
• Uma campanha para tirar Espanha da crise

sem comentários-->

imprimir

-.-

Depois da Google TV, o YouTube lança a experiência maximizada do TestTube, uma versão agregando apenas vídeos em HD e preparada desde a navegação para uso em situações de "sala".

http://youtube.com/leanback

E a luta continua.
=P

O conceito é muito interessante, tendo alguma curiosidade quanto ao porquê. O universo 'dei mafiosi' é tipicamente mais masculino e, nesta voz-off, após o inicial estilo rude e grosso, este vito corlyorn transforma-se num até simpático mafioso de estilo ácido e com voz de Shrek.

Veremos.
Para acompanhar.

Destaque, Noticias, Newsletter

MCR encerra Rádio Clube e despede 36 colaboradores (em ACT.)

8 de Julho de 2010 às 15:31:58, por Ana Marcela

O Rádio Clube Português encerra no próximo domingo. A decisão foi comunicada hoje aos colaboradores e justificada pela administração, em nota enviada às redacções, pela “inviabilidade económica de um projecto tecnicamente complexo e dispendioso que, na actual conjuntura, se tornou inviável”. O encerramento da estação lançada em 2003 e reformulada em 2007, sob a direcção de Luís Osório, levou o braço radiofónico da Media Capital a anunciar uma “reorganização de toda a estrutura de forma a garantir que a performance global não é afectada”, o que irá “implicar a rescisão com 36 colaboradores”.

A partir do dia 12 na actual frequência da RCP será emitido “um novo formato com três noticiários ao longo do dia, sendo o resto do período preenchido com música dos anos 60 e 70”.

A administração da MCR frisa que esta é uma “decisão isolada, sendo que a MCR irá continuar a apostar no desenvolvimento dos restantes projectos desta unidade de negócio”.

O M&P tentou obter um comentário da administração da MCR e de Vítor Moura, director da estação desde Julho do ano passado, mas até ao momento tal não foi ainda possível.

Outras Notícias de Media -->

WorkMedia Eventos & Conferências procura novo líder

-->

Notícias Relacionadas

• Vodafone prepara rádio com a MCR
• 24 Horas encerra amanhã e Global Notícias na quarta (ACT.)
• De Rádio Clube do Minho a Mega Hits
• De Rádio Clube do Minho a Mega Hits
• Rádio Clube Português com nova grelha

sem comentários-->

imprimir

Posso até trabalhar na RTP e adorar as nossas rádios, mas não deixava de ser também ouvinte assíduo das manhãs, em zapping constante. Tenho pena deste desfecho, até porque alguns dos profissionais são muito bons mas, infelizmente, é mais uma prova de que o Mercado de media não está para brincadeiras.

The Times website paywall.

And a very warm welcome to all our readers from The Times. We're very sorry you awoke to find you could no longer read your newspaper online without a credit card and we feel your pain.

We couldn't get into the Times site either last week when it was supposed to still be free as the registration system had crashed. But we can help you through this trauma. Call it a belief in an open internet or care in the community if you like, but here at the Guardian we can offer everything you ever wanted from the Times – and more – for nothing.

I suppose I ought to start by introducing myself. I write the weekly Digested Reads, among other things. As this is a sales pitch, I've been asked to mention that the new Oxford Book of Parodies says I'm one of Britain's best parodists, dead or alive. You can work out which.

To many of you, much of our website may seem a bit unfamiliar. We're not going to try to hide the fact that on certain – make that all – issues we tend to be the teensiest bit liberal.

But don't let that scare you. We don't bite. Very hard. And we do have a few of our very own Tories writing for us, though apparently they don't like being called Tories so I'm not allowed to say who they are as they have friends in very high places and could get me fired.

It's possible you last read the Guardian when the sports coverage ran to a single line – "Last night England lost 4-1 to Germany in a game of Association Football". Well just check it out now. We suspect you'll find it rather more interesting and fun these days.

And the same goes for all the other subjects we cover – politics, comment, education, environment, books, film, music, TV and a whole load more.

There's no need to miss your favourite columnists either. We know you like Caitlin Moran's Celebrity Watch but excellent though Caitlin is, check out her inspiration: Marina Hyde's Lost in Showbiz. (Sample quote: "Until Wednesday, Madonna had appeared to be dealing with the Guy-shaped hole in her existence the best way she knows how: by frotting a couple of nuns on stage every night in a crowd-thrilling tableau that hints at both the eternal fragility of the human heart and the recession-proof nature of amyl nitrate.")

We've never quite understood your fascination with Giles Coren, especially as his much more talented sister Victoria writes for us twice (yes twice) a week, but each to their own.

And look, we've got loads of other great writers — Patrick Wintour, Gary Younge, Polly Toynbee, Amelia Gentleman, Zoe Williams, Simon Hattenstone, Michael Billington, Simon Jenkins, Alexis Petridis and dozens of others who will knife me in the front when I get back into the office for not giving them a namecheck.

We can also guarantee to be a 100% Melanie Phillips-free zone – although we are happy to count her as one of our most avid readers. She's always moaning about us on her Spectator blog.

To make you feel right at home, we run a selection of interminably dull pieces by the great and the good that no one but the commissioning editor ever finishes, but I'm not allowed to mention who they are for much the same reason as I can't name the Tories.

But if you stick with us, you'll soon work out who they are and stop reading them for yourselves.

There will of course be a few very noticeable differences. We don't always write about Rupert Murdoch in the way the North Korean media reports Kim Jong-il and we have occasionally made a critical remark about Sky and News International.

You may however find it refreshing that we do also criticise the Guardian Media Group when they step out of line.

We're told that most of you read the Times online just for Jeremy Clarkson. But look, he's here too! Or rather his avatar is. But we don't think you will be able to tell the difference ...

What's the point of Norway? On the night I stood having a cigarette outside Lillehammer's equivalent to Piccadilly Circus, I didn't see a single car. I felt like a lonely fat poof hanging around outside a public lavatory, while my friends George and Michael were inside getting it on with an Eskimo in salmon-pink, reindeer-skin chaps. And talking of which, here's the Mazda MX-5, the gayest car ever built.

Fighting my way past the scores of Hungarian paedophiles and Muslims wearing waistcoats packed with explosives whom Tony Bliar and his multicultural cronies have personally invited into this country brings me nicely on to the Lexus. Here's another piece of foreign rubbish we could do without. If we filled every Lexus with Germaine Greer and her bunch of dungaree-wearing lesbians and sent them back to Japan, the country would be a far better place.

OK, so it was me who wrote that.

And if you get fed up with too many words – as I'm guessing you might well be by now – then catch up with all our podcasts and videos. So don't be shy. Have a look around wherever you fancy. We can guarantee you'll have fun and it won't cost you a penny. Come on in. Thirty million online readers can't all be wrong.

Como o "The Times" passou a versão paga e integralmente escondido até da indexação pelo Google, eis um divertido post (irónico mas sério, não se desenganem) de John Crace.

O pago e o não-pago na web discutem-se até antes mesmo da própria web. E os meses passados, com a oposição das News.Corp. à Google voltaram a acender o debate. Depois de um curto período em que os novos sítios do The Times e do The Sunday Times estiveram abertos, começou esta semana a versão paga que, a meu ver erradamente, impedem a indexação de todo o conteúdo pelos motores de busca. Ou seja, mesmo que eu pesquise o artigo não será devolvido nas pesquisas do Google, onde, se clicasse, abriria o artigo escondido por uma camada de cor impedindo a leitura mas convidando-me ao pagamento/subscrição.

Claro, depois há mais.
O subscritor paga para aceder aos jornais mas continua a ter publicidade na mesma, não se vê livre dela. E se adorou um artigo e o partilhou no blogue ou no Facebook para os amigos verem, lerem e viverem aquele tema como ele viveu, esqueçam, porque só os subscritores poderão fazê-lo.

Opiniões e negócios à parte, a maioria (pareceu-me), critica e vaticina a operação ao insucesso. Mas há outra pergunta: e se o The Times e o The Sunday Times com este modelo puderem manter-se activos e com público, mesmo que reduzindo a sua redacção e extensão de informação (mesmo que daí também tornando-se um outro jornal que não como até aqui conhecíamos)?

To be continued...
Veremos.

Vi a nota de imprensa e até fiquei curioso ao saber que a WIZ era a empresa que havia criado a wireframe e design. E sinceramente? Uma desilusão...

Confusão de fontes, wireframe confusa, miscelânea de destaques que parece banners publicitários de fugir, indicações aqui em seta, depois "anterior/próxima" mas com má legibilidade... Xi!

E claro, lá temos mais um canal web.tv, desta vez o Máxima.Tv, e a seguir virá o site da Rádio Comercial.

seria interessante um dia alguma empresa realizar um estudo nos últimos 4 anos sobre o surgimento de web.tv's nos sites e ver em que casos e onde de facto este custo avultadíssimo de tempo e recursos conseguiu ser verdadeiramente vantajoso e diferenciador.