It is not “you push, they consume.” It’s more “you join in, and they share.”

Your radio station is to a radio network as any one of your listeners is to her network of friends, her “social network.”  And “social media” describes the content and the pipeline for that content people choose to share with their friends.  Where there’s no sharing, there’s no “social” and no “media.”

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POSTED BY Ricardo Tomé
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