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Arif Durrani, 26 August 2010, 1:30pm

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ABCes: Mail Online hits 44 million in July

Mail Online, the website for the Daily Mail and The Mail on Sunday, has reinforced its position as the UK's largest newspaper site, after being the only brand to increase its number of monthly users in July.

Mail Online: extended its lead in UK newspaper ABCes

According to Audit Bureau of Circulations Electronic (ABCe) figures published today, Mail Online posted a 2.6% lift in monthly unique browsers to set a new record of 44,218,894.

Mail Online also recorded the largest year-on-year growth in monthly visitor numbers, up 48%. The site also achieved the most UK monthly users, with 15,943,521 domestic browsers during the month, equivalent to 36% of its online audience.

Elsewhere, the month of July, which included the final of the Fifa World Cup, saw numbers dip for the rest of UK's national newspaper sites.

Monthly browsers for second-placed Guardian.co.uk dropped 1.9% to 34,590,814, but were still up 28% year on year. The site for The Guardian and The Observer attracted 13,733,357 of unique monthly users, some 40% of its overall figure.

Falls were more pronounced at Telegraph.co.uk, where monthly browsers slipped 5.6% to 31,753,462. This equated to a 20% lift year on year. The right-wing newspaper also has a lower UK digital following than its peers, with 34% or 10,637,465 browsers.

The Independent.co.uk reported monthly falls of 2.6% to 10,320,996, a 23% lift since July 2009. Like the Guardian, some 40% of the site’s total browsers emanated from the UK, to total 4,720,891.

Meanwhile, the widely reported hunt, and ultimate death, of Raoul Moat was not enough to prevent falls for the only audited tabloid site either.  

Mirror Group Digital recorded July traffic down 1.7% from June to 10,989,690, representing only a modest annual rise of 5.6% from July 2009.

The site for the only red-top to publish its ABCe figures can boast the highest percentage of UK audience however: at 5,958,136, local advertisers will pleased to note more than half of its monthly uniques (54%) are based in the UK.

News International's rival Sun Online, along with stablemate Times Online, currently do not provide any transparent figures for online, following the company’s foray into paywalls.

ABCe Results July 2010
	July	Month / month	Year / year	July
Online title	Global Daily Ave	Daily % change	Daily % change	UK monthly total
MailOnline	2,494,916	0.38	43.98	15,943,521
guardian.co.uk	1,933,704	-5.05	30.14	13,733,357
Telegraph	1,623,290	-8.59	22.08	10,637,465
Mirror Group Digital	513,944	-2.58	3.66	5,958,136
The Independent	471,917	-4.15	22.21	4,720,891

A quem interessa, assim vai a imprensa no online no Reino Unido.